# Massively multiplayer game to benefit Cancer Research UK

- Link: https://fundraising.co.uk/2008/10/08/massively-multiplayer-game-benefit-cancer-research-uk/
- Published: 2008-10-08T10:37:23+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Operation_sleeper_cell_1223461874.
jpg)

Operation: Sleeper Cell is the world’s first [massively multiplayer online game](http://en.wikipedia.org/wiki/Massively_multiplayer_online_game)(
MMO) designed to raise money for charity. Created by Law 37, the spy-themed puzzle
game involves teams of players from around the world working together to solve ‘
puzzle cells’ in a grid. By donating money to the game, they can unlock extra cells
for all players, and also advance the story, which takes place over websites, blogs,
Twitter and even in real life.

Kevin Waudby, Head of Innovation from [Cancer Research UK](http://www.cancerresearchuk.org),
which will receive all profits of the game, said that the game "creates a cutting
edge way of raising money and provides an opportunity to tell people about our work
and key health messages".

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![Operation Sleeper Cell front page](https://www.fundraising.co.uk/files/u11/operation_sleeper_cell_200810.
gif "Operation Sleeper Cell front page")

Law 37 say that although many games have been created to raise awareness for charities,"
Operation: Sleeper Cell is the first to incorporate fundraising directly". They 
expect several thousand people to play the game.

Players can raise money on their own or in teams, and can also be sponsored by their
friends and family. Within the game, these

donations will be used to unlock new puzzles and story fragments. In addition, sponsors
will also be able to buy advertising ‘cells’ on the game’s front page.

Operation: Sleeper Cell will run for ten weeks, having started on 23 September, 
and will end with a live event finale held in London on 29 November.

[Law 37](http://www.law37.com) were winners of last year’s [Let’s Change The Game](http://www.letschangethegame.org)
competition. The competition, run in association with Cancer Research UK, aims to
create ways for charities to connect and communicate with potential donors using
massively multiplayer online games.

Law 37 consists of a group of volunteers in the UK and abroad.

The founder of Let’s Change the Game, Adrian Hon, said, "Along with raising money
for the vital cause of cancer research, Operation:

Sleeper Cell shows that games can be a real force for good in the world".

www.operationsleepercell.com

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