# Put your slogan on Oxfam's billboards

- Link: https://fundraising.co.uk/2008/10/03/put-your-slogan-oxfam039s-billboards/
- Published: 2008-10-03T15:04:00+01:00
- Author: Howard Lake

Oxfam is asking the British public to suggest some powerful advertising slogans,
offering them to chance to upload them onto a series of large digital billboards
around London.

The charity claims that this is “the world’s first interactive billboard advertising”.
It is applying some of the online techniques of Web 2.0 such as user generated content,
interactivity, and ‘crowdsourcing’.

You can upload your ideas for an advertising slogan for Oxfam onto its website and
the best of these will be shown on the three-metre high billboards within 24 hours.

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There are eight such billboards around central London. People whose ideas are used
will be notified in advance so that they can see their masterpieces of publicity
in person.

Fourteen entries will be selected and each winning entry will run for a 24-hour 
period between 6 and 19 October.

The advertisements are part of Oxfam’s “Be Humankind” campaign, devised by advertising
agency RKCR.

www.oxfam.org.uk/get_involved/billboard/index.html

Here are just some of Oxfam’s recent adverts to give a sense of what their agency
and in-house staff have developed, all kindly shared by [net_efekt](http://www.flickr.com/photos/wheatfields)
on Flickr.com.

[⌊Ecotricity mailer cover⌉⌊Ecotricity mailer cover⌉[

[⌊Oxfam online shop advert⌉⌊Oxfam online shop advert⌉[

[⌊Oxfam's Trailwalker UK 2008 brochure⌉⌊Oxfam's Trailwalker UK 2008 brochure⌉[