# Livability appoints Burnett Works

- Link: https://fundraising.co.uk/2008/09/29/livability-appoints-burnett-works/
- Published: 2008-09-29T10:30:03+01:00
- Author: Howard Lake

Burnett Works has been appointed by Livability, the new charity created by the merger
of John Grooms and the Shaftesbury Society last year, to develop donor recruitment.

The recruitment campaign will extend across several phases during 2008 and 2009.
Within the first phase, Burnett Works is developing a cold recruitment pack which
will be tested over the coming months with the aim of establishing a new banker 
pack. The initial concept will be ‘Let me show you the difference between disability
and livability.’ A second concept will be tested against this in early 2009.

Livability Director of Fundraising and Marketing John Chamberlain commented, “With
the new brand identity developed in the spring, it is now important to highlight
the need for funds and how they will be used in our work with disabled people. Creating
new propositions and finding new ways to recruit more donors is a key part of our
strategy of the next two years as we seek to build the database.”

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– ends –

**Notes to editors:**

Livability believes everyone should have the freedom to live their lives and have
the chance to use their abilities. The charity offers a wide range of innovative
services to support and empower disabled people throughout their lives and also 
provides community organisations with the resources, advice and confidence to impact
their neighbourhoods. In partnership with Livability Housing, the charity works 
with over 100 local authorities and over 8,500 disabled people and their families
every year. For more information, visit www.livability.org.uk

Burnett Works is a full service marketing and communications agency working exclusively
in the not-for-profit sector. Its managing director is Jackie Fowler and current
clients include Cancer Research UK, Sightsavers International, Barnardo’s, Friends
of the Earth and The Camphill Family. Visit www.burnett-works.com for more information
on the agency’s work.

For further media information and images:

Helen Butler

Burnett Works

Telephone: 020 7841 3077

Email: he*********@***********ks.com

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