# Macmillan to launch two-month advertising campaign

- Link: https://fundraising.co.uk/2008/09/26/macmillan-launch-twomonth-advertising-campaign/
- Published: 2008-09-26T11:02:09+01:00
- Author: Howard Lake

![Football with CANCER word on it - Macmillan Cancer Support](https://www.fundraising.
co.uk/files/u11/cancer_football_macmillan_tv_ad_200810.jpg "Football with CANCER
word on it - Macmillan Cancer Support")

Macmillan Cancer Support is launching a two-month advertising campaign on 1 October
to ensure that the two million people now living with and beyond cancer in the UK
are aware of all of the charity’s services and how to access them.

The campaign will focus on two of the key issues people living with cancer face:
isolation and financial hardship.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The campaign launches with a 40-second television advert on terrestrial and satellite
channels using, for the first time, live action rather than Macmillan’s trademark
silhouettes

![Clock with CANCER letters instead of numbers - Macmillan Cancer Support](https://
www.fundraising.co.uk/files/u11/cancer_clock_macmillan_tv_ad_200810.jpg "Clock with
CANCER letters instead of numbers - Macmillan Cancer Support")

Everyday objects including a football and a clock featuring the word ‘cancer’ on
them are used to demonstrate that cancer is something that is always present for
the person living with the disease.

The final message from Macmillan is, "With Macmillan’s support, things can – and
do – get better. So that some days it’s not all about cancer. It’s about life."

The campaign includes adverts that will appear in national newspapers and consumer
magazines. Outside space across the UK has been donated by JCDecaux.

Direct marketing activity launches on 13 October through various channels including
door drops, direct mail and direct response TV. All will focus on the story of Suzie
France, who talks about her experience with breast cancer as well as the loneliness
she has felt, despite having family and friends nearby.

The campaign aims to recruit 17,500 new supporters for Macmillan.

Macmillan worked with creative agency Arthur to help develop all elements of the
campaign, from the TV advert to the online banners which will appear on sites such
as The Sun, MSN and AOL.

The charity also worked with media buying agency PHD to help identify the ways in
which the charity can best get in touch with the target audience.

www.macmillan.org.uk

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