# Focusing on the fundraising crunch…

- Link: https://fundraising.co.uk/2008/09/22/focusing-fundraising-crunch/
- Published: 2008-09-22T20:08:21+01:00
- Author: Howard Lake

Working with a client’s focus group recently, I was eager to learn how crunch times
would possibly affect their giving. So, from the horse’s mouth, this is what they
said, “Unless I lose my job, I will keep on giving”, “My donations mean a lot to
me. I will keep giving as long as I can”, “This organisation is very important and
I will continue to support it and make savings elsewhere”. Who could wish for more?

But where have I heard those sentiments before? Yes, in the last recession and the
one before that.

So, my advice is to be conservative in estimating income, it pays to have a measure
of caution; but keep those new initiatives coming and you could be the star fundraisers
of 2009 as others withdraw into their shells.

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