# Facebook Causes offers short URLs for easier marketing

- Link: https://fundraising.co.uk/2008/09/18/facebook-causes-offers-short-urls-easier-marketing/
- Published: 2008-09-18T10:52:10+01:00
- Author: Howard Lake

Joe Downie, Website Manager at [WaterAid](http://www.wateraid.org) yesterday told
members of the [charitywebforum](http://groups.yahoo.com/group/charitywebforum) 
that users of the Facebook Causes application can now register a shortcut URL for
their cause.

This only applies to US and Canadian causes – the long-awaited launch of a UK version
of the Causes app is still not imminent it seems.

But there are quite a few UK charities whose international or US sister organisations
are using Causes. So Wateraid has registered

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www.causes.com/wateraid

as its shortcut URL which redirects to the charity’s Facebook cause page..

Clearly these shortcuts are much more useful for marketing purposes than the long
alphanumeric URLs that were in use until now.

Incidentally, WaterAid’s causes page is visible publicly. You do not need to be 
logged in, or a Facebook member, to see it.

To register and set up a shortcut, visit the Edit Cause page for your organisation,
and then the Settings tab at the

bottom.

The format of the URL is

www.causes.com/yourcausename

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