# Christian Aid promotes Ctrl.Alt.Shift with comedy 'chugger' video

- Link: https://fundraising.co.uk/2008/09/12/christian-aid-promotes-ctrlaltshift-comedy-039chugger039-video/
- Published: 2008-09-12T16:52:17+01:00
- Author: Howard Lake

Ctrl.Alt.Shift, Christian Aid’s attempt to create a “global community of proactive,
outspoken agitators seeking change” using the web and social media, has published
a humorous video on YouTube to promote the site.

It features Neg from Channel 4 comedy series “Balls Of Steel” as “the most annoying
charity mugger ever”.

The intention is that after watching his tireless exploits you ask yourself “How
far would I go for charity?”

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I don’t think this is going to endear Christian Aid to the Institute of Fundraising
or [PFRA](http://www.pfra.org.uk)…

www.ctrlaltshift.co.uk

 * **[Regular customised communications reduce face-to-face donor attrition](https://fundraising.co.uk/2009/01/26/regular-customised-communications-reduce-facetoface-donor-attrition/)**(
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