# Remember A Charity appoints new creative agency

- Link: https://fundraising.co.uk/2008/09/10/remember-charity-appoints-new-creative-agency/
- Published: 2008-09-10T07:45:16+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Rememberacharity_1220865102.
gif)

Remember A Charity has appointed creative agency Touch DDB as its new strategic 
marketing agency as part of its aim of making charitable giving in wills the norm.
The pitch process began in May.

[Touch DDB](http://www.ddblondon.com/touchddb) was selected because it could demonstrate
experience of delivering social marketing campaigns designed to drive changes in
consumer behaviour. The partnership has already begun.

Plans are already underway to launch a public campaign early in 2009. Insights from
recent research undertaken by TNS and commissioned by Remember A Charity are being
fed into this.

## Advertisement

Remember A Charity will be introducing the new agency and outlines of a campaign
approach, as well as sharing results from the research, at a special members’ seminar
to be held in Central London on 7th October.

[Stephen George](https://www.fundraising.co.uk/blog/20862), Chair of Remember A 
Charity and Development Director for Legacies at NSPCC, said: “We were impressed
with Touch DDB’s strategic approach as well as their creative capability. Having
completed the research and with a new agency on board we are confident we are poised
to take another step forward to help make charitable giving in wills the norm for
everyone.”

www.rememberacharity.org.uk

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