# Philanthropy is changing, are you?

- Link: https://fundraising.co.uk/2008/09/10/philanthropy-changing-are-you/
- Published: 2008-09-10T20:40:08+01:00
- Author: Howard Lake

Philanthropy is changing and we as fundraisers need to change with it. That’s the
message in a recent article from Susan Raymond entitled The Coming Paradigm Shift
in Philanthropy.

http://www.onphilanthropy.com/site/News2?page=NewsArticle&id=7591&security=1&news_iv_ctrl
=1162

Raymond identifies six trends shaping the future:

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

1) Philanthropists are increasingly solution focused

2) Loyalty is shifting from organisations to causes

3) The new resourcing models are about sustainability and include loans and equity-
type instruments

4) Its about collaboration to achieve scale

5) Donors are bringing their own ideas, and non-financial assets, to the party

6) Donors want to be able to exit when the job is done and move on.

If she’s right the new style philanthropy will pose significant challenges to us
and our organisations. As fundraisers we will need to champion new ways of working
within our organisations to create greater flexibility, greater engagement with 
donors and encourage an increased focus on results.

Exciting times.

 * **[NSPCC launches £50 million Child's Voice Appeal](https://fundraising.co.uk/2008/09/23/nspcc-launches-50-million-child039s-voice-appeal/)**(
   23 September 2008)
 * **[Give while you shop – it's free](https://fundraising.co.uk/2008/10/05/give-while-you-shop-it039s-free/)**(
   5 October 2008)
 * **[Only 10% of top international aid organisations fundraise internationally](https://fundraising.co.uk/2008/10/06/only-10-top-international-aid-organisations-fundraise-internationally/)**(
   6 October 2008)