# New Blackbaud NetCommunity supports mobile and social networking

- Link: https://fundraising.co.uk/2008/09/09/new-blackbaud-netcommunity-supports-mobile-and-social-networking/
- Published: 2008-09-09T15:55:21+01:00
- Author: Howard Lake

The latest version of Blackbaud’s NetCommunity™ tool includes features that enable
organisations to produce web content for mobile phone users, collect mobile phone
donations at reduced cost, and develop online communities that integrate with popular
social networking sites.

Robert McAllen, Blackbaud Europe’s programme manager, explained: “New functionality
will allow our clients to create mobile specific web pages within their Blackbaud
NetCommunity site, helping them engage with the ever-growing base of mobile phone
users.

“…Not-for-profits will now be able to send links to their website via text, automatically
capturing visitors’ details, then using this information to further engage with 
these donors or prospects.”

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He added that, with the latest release, “we have addressed a key industry issue 
of how charities can collect donations via mobile phone without incurring the exorbitant
service provider fees, which had previously hampered this type of fundraising”.

The new release also includes improvements to website accessibility, allowing Blackbaud
NetCommunity-based sites “to achieve a level of accessibility compliance not possible
before”.

NetCommunity now includes a new social networking feature called ‘[Wave](http://www.blackbaud.com/wave)‘
which Blackbaud claims “is the first natively-developed social network in an Internet
solution designed for not-for-profits”. Organisations can use it to create online
communities and social networks that integrate with popular social networking sites
like Facebook.

www.blackbaud.co.uk/products/internet/bbe_bbnc5.5.aspx

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