# DIY property-based rich list

- Link: https://fundraising.co.uk/2008/09/08/diy-propertybased-rich-list/
- Published: 2008-09-08T13:36:30+01:00
- Author: Finbar Cullen

I recently took another look at an article from The Times (and other newspapers)
from February 2007, which listed “The top 200 most expensive streets in Britain”(
well, England & Wales). The list appears to have originated with mouseprice, but
they no longer publish a top 200. I have been using the Royal Mail website (www.
royalmail.com) to get postcodes for the addresses (libraries have postcode directories),
and of course, once I started rummaging, I started to find addresses with even higher
house prices.

While this is a rather slow way to build up a list, it is a handy way of identifying
local pockets of (probable) wealth. Of course, not all properties in the postcode
area will necessarily be worth the c £1.5 million plus that some are listed as being,
but this can be a useful starting point.

I have found some more recent lists with fewer (e.g. Times, etc., 19th February 
2008), but this top 200 is well worth a look. Of course, some of the (average) house
prices had gone down during the intervening year. This list is great for London,
and some other parts of the south east of England, but is of limited use for other
parts of the UK. However, there are other ways of building such a list for other
regions.

## Advertisement

www.mouseprice.net Check out the Mouseprice articles – most expensive street rankings
2008. Mouseprice most expensive street rankings 2007, plus ten regional lists with
top 20

www.zoopla.co.uk As [Howard has just pointed out](https://www.fundraising.co.uk/zoopla-offers-propertybased-rich-lists),
Zoopla publishes lists for England, Wales & Scotland. I am not sure how recent Zoopla’s
figures are, but the inclusion of Scotland is a bonus.

www.ourproperty.co.uk has a very handy feature that fits in nicely with this kind
of research – “The 10 most expensive roads in” any town you want to know about. 
Click on the link for “House Price Statistics” at the bottom of the page, choose
your town, and away you go.

The websites of estate agents are a great way of picking specific addresses, particularly
when you use something like www.primelocation.com, which lists specific properties
offered by various agencies – search by location and price, and you can even sign
up for email alerts for future notifications.

Once you have your list you can run a simple query (in Access, or other database
applications) to check if you have any addresses in those postcodes on your database
of supporters.

Do let me know how you get on, if you try this out.

Finbar Cullen

Research**Plus**

 * **[Libraries](https://fundraising.co.uk/2008/09/22/libraries/)** (22 September
   2008)
 * **[New forum for prospect research in Europe](https://fundraising.co.uk/2008/09/23/new-forum-prospect-research-europe/)**(
   23 September 2008)
 * **[Online Information 2008](https://fundraising.co.uk/2008/09/24/online-information-2008/)**(
   24 September 2008)

## Comments

### By: Kate Higgins

- Link: https://fundraising.co.uk/2008/09/08/diy-propertybased-rich-list/#comment-3261
- Published: 2008-09-09T15:10:00+01:00

I had a quick look at the Zoopla data for Scotland and it appears to be pretty uptodate
and recent. The same postcodes in Edinburgh tend to dominate the highest value streets
in Scotland. But the area I live in is much further down the wealth stakes in Edinburgh
terms, yet is a favourite for doorstep fundraising. It’s not always the wealthiest
areas that bear the greatest fruit! Research consistently shows that poorer areas
proportionately are more generous, although the level of donations secured will 
undoubtedly be lower. Depends upon whether you are aiming for quality or volume 
I suppose.

And there are other reasons why less wealthy areas might be more productive for 
door to door work (some of which I learned in my mis-spent youth as a political 
canvasser). One is the density of housing – high value houses tend to come with 
great big drives and disconcerting sensor lighting, involving a lot of walking between
each prospect. Council and new build estates are much more cheek by jowl and therefore
more ground can be covered and more prospects reached.

Also, you will get more people in and more people likely to open the door in such
areas than in the highest value areas – not sure why but that tends to be the experience.
It’s why political parties in by elections will always put teams of people out in
estates to knock doors and use the telephone for higher value areas and hard to 
reach ones.

But this Zoopla info could be really useful, particularly as it does provide local
authority breakdowns as well. I know – from looking at my own area for nosiness 
sake! – that it also shows the market gain or decrease on particular streets and
areas so again a useful tool for determining which areas hurting the most in terms
of the credit crunch and perhaps less likely to be fruitful for a campaign. All 
good stuff.
