# Tribute to Charities magazine targets Boomers

- Link: https://fundraising.co.uk/2008/09/01/tribute-charities-magazine-targets-boomers/
- Published: 2008-09-01T14:05:48+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Tribute_to_charities_1220277937.
gif)

Legacy fundraising magazine ‘Tribute to Charities’ magazine is being redeveloped
to extend its audience beyond the clients of solicitors and specialist will-writers
to Baby Boomer generation consumers.

Now in its 10th year, the magazine’s style and editorial content is being changed,
and a lifestyle element introduced designed to appeal specifically to people taking
early retirement.

Shona McMillan, Director of Wise Publishing UK Ltd said: “Charities of all sizes
will greatly benefit from recognising the importance of targeting today’s 50 plus
market”.

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Wise Publishing will also be launching ‘The Corporate Guide to Charity Fundraising&
Sponsorship’ in January 2009, aimed at CSR managers and staff within the corporate
sector.

www.tributetocharities.co.uk

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