# EDM Media launches list from Oxford International Cancer Centre

- Link: https://fundraising.co.uk/2008/08/15/edm-media-launches-list-oxford-international-cancer-centre/
- Published: 2008-08-15T06:55:36+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Edm_media_2007_200_1218149724.
gif)

EDM Media has launched a donor list from Oxford International Cancer Centre, the
first time the charity has released its data for rental. The list holds 8,500 active
donors who support the cancer charity, which aims to find cures for cancer by researching
plant species for their chemo-therapeutic potential.

All the individuals have been recruited by direct mail and the file is “regularly
refreshed”. As an active file, new names are added on a daily basis as they are 
recruited throughout the year. EDM Media say that “many donors give three or more
times annually”.

List specialists EMD Media add that “the profile of donors means these individuals
are hot prospects for a wide range of charity appeals, particularly cancer and health
and medical orientated causes as the individuals are proven to be generous to these
areas and responsive to direct mail”.

## Advertisement

Donors constitute a mature audience, 60% female and predominantly aged 60+, retired
with disposable income. They are also interested in health and vitamins, gardening,
nature and animals.

The list is MPS screened. Selections can be made on activities, recency, gender 
and geography. There is a minimum order of 5,000 names, and the list is also available
as SWAP file

The base rental costs £100 per 1000 names, with additional £10 per thousand for 
activity selections, and £5 per thousand on gender and geographical selection.

www.edmmedia.co.uk

 * **[New look for special care baby charity](https://fundraising.co.uk/2008/08/24/new-look-special-care-baby-charity/)**(
   24 August 2008)
 * **[Land mark reached thanks to double memorial](https://fundraising.co.uk/2008/08/27/land-mark-reached-thanks-double-memorial/)**(
   27 August 2008)
 * **[Tribes](https://fundraising.co.uk/2008/09/15/amazon-238/)** (15 September 
   2008)