# Trocaire launches new DRTV ad

- Link: https://fundraising.co.uk/2008/08/11/trocaire-launches-new-drtv-ad/
- Published: 2008-08-11T14:22:36+01:00
- Author: Howard Lake

Overseas development agency trocaire has launched a new DRTV ad via agency Watson
Phillips Norman. The new campaign, titled ‘Dream’ has been designed to recruit new
regular givers to the charity with a 5 euro or £3 ask.

The ad will be screened across Northern Ireland on UTV and C4 and the Republic of
Ireland on RTE 1&2, TV3, SkyOne & News, GT4 E4, Paramount, Channel 6 and Living 
TV.

Original footage for the ad was shot on location in Guatemala and Uganda this year,
visiting urban slums in Guatemala and displacement camps in Northern Uganda.

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