# Waitrose to donate £2.2 million to 6,840 local charities

- Link: https://fundraising.co.uk/2008/07/22/waitrose-donate-22-million-6840-local-charities/
- Published: 2008-07-22T09:03:14+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Waitrose_1216717386.jpg)

A new community scheme from supermarket Waitrose will donate £2.28 million to 6,840
local charities and good causes over the next 12 months, as chosen by its customers
and employees.

The ‘Community Matters’ initiative will allocate £1,000 a month to each of Waitrose’s
190 branches to distribute amongst three local community projects.

To be considered for a donation, good causes and charities should contact their 
local Waitrose branch store. Partners (Waitrose employees) will then vote which 
three causes to support each month at their branch’s ‘PartnerVoice’ forum, a means
of voicing opinion on branch issues. Customers and Partners can also put forward
the names of organisations they would like their local branch to support by filling
out a leaflet in store.

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Shoppers then get to help decide how the sum is divided amongst the three selected
organisations. They will be given a token at the checkout, which they can place 
in one of three boxes at the store exit, each allocated to a different cause. The
amount a cause receives is directly proportional to the number of tokens they receive
from customers.

The scheme was originally piloted in Witney, Wokingham, Newbury, Buckingham and 
Henley.

www.waitrose.com/branches/index.aspx

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