# Showing what your money does – the Water Buffalo movie - Link: https://fundraising.co.uk/2008/07/16/showing-what-your-money-does-water-buffalo-movie/ - Published: 2008-07-16T23:20:23+01:00 - Author: Howard Lake **Giving timely and accurate feedback to donors should be a fundamental element of all fundraising. Steve Andrews at Whitewater argues in [Online video and today’s fundraiser](http://whitewater.biz/journal/archives/2007/09/online_video_an.html) that online video is a powerful tool in this regard.** “What better way to achieve this than through video? I know of at least three non- profits that are training frontline staff in the use of video – precisely for this reason. They want to inspire their donors with what their donations have achieved. And to build their trust,” he wrote. He adds: “Video online will have many uses for the non-profit fundraiser. None excite me more than being able to give powerful, believable feedback to donors. To give them the evidence they crave.” He cites [4 Generations: The Buffalo Movie](http://www.waterbuffalomovie.com) as “an extraordinary example of how video evidence can connect donors with beneficiaries– and yet, as far as I’ve seen, to be done better”. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) It’s easy to criticise the initiative as an example of untargeted aid being parachuted in, but as an example of showing how a donation was converted into practical assistance, it is very good. See what you think. * **[RSPCA launches 'biggest animal rescue ever' campaign](https://fundraising.co.uk/2008/09/03/rspca-launches-039biggest-animal-rescue-ever039-campaign/)**( 3 September 2008) * **[The worst in the world](https://fundraising.co.uk/2008/09/17/worst-world/)**( 17 September 2008) * **[Brooke launches new campaign with humanitarian focus](https://fundraising.co.uk/2008/09/19/brooke-launches-new-campaign-humanitarian-focus/)**( 19 September 2008)