# HFT launches in memoriam donations website

- Link: https://fundraising.co.uk/2008/07/14/hft-launches-memoriam-donations-website/
- Published: 2008-07-14T15:55:13+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Zinnia_fund_1216050748.jpg)

HFT, the charity for people with learning disabilities, has launched a donations
website for its Zinnia Fund, enabling family and friends to make in memoriam donations
online.

The fund, which was established in September 2007, takes its name from the brightly
coloured, lollipop-shaped Zinnia flower which stands for ‘thoughts of absent friends’.

OLT ([Our Lasting Tribute](http://whitewater.biz/journal/archives/our_lasting_tribute)),
the specialist tribute giving division of direct marketing agency, Whitewater, set
up the programme on behalf of HFT to allow individuals to create their own Zinnia
Tribute Fund which friends and family can help grow, making donations on special
occasions, or on a regular basis.

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The new website enables supporters to upload picture and write blog entries about
the person the Fund is honouring, whilst at the same time allowing friends and family
to sign a visitors’ book, leave messages or light a candle.

“This is proving a very popular way for people to share their memories of loved 
ones and allows family and friends wherever they are in the world to have a point
of contact with each other”, said Katie Tennyson, legacy manager at [HFT](http://www.hft.org.uk),
formerly The Home Farm Trust.

“Raising funds in memory of someone special is a poignant and lasting tribute which
can be rewarding for everyone involved”.

http://hft.tributefunds.com

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