# BBC extends appeal deadline

- Link: https://fundraising.co.uk/2008/07/12/bbc-extends-appeal-deadline/
- Published: 2008-07-12T08:30:06+01:00
- Author: Howard Lake

The deadline for charities to apply for appeals on BBC Radio 4 and BBC One’s Lifeline
programme has been extended to 24 July. This is for appeals to be broadcast during
the period May-July 2009.

BBC One Lifeline appeals raised £142,597 for 12 charities working in the UK and 
overseas during 2006-7.

Larry Boyd, Communications Officer at Tools for Self Reliance, whose patron Archbishop
Desmond Tutu has broadcast two BBC appeals for the charity over the last nine years,
says on the BBC site: “It would be impossible to overestimate the value of a Radio
4 appeal to a small charity. There is no other way we can reach an audience of millions
in a way that inspires such confidence with donors”.

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Their 1999 appeal raised £19,913 initially but, through careful donor communications,
these donors have gone on to give £60,000. One donor has given a total of £26,000.

Their January 2008 has raised £29,494, including two £10,000 donations from family
trusts which might well support the charity into the future.

www.bbc.co.uk/charityappeals

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