# CLIC Sargent's appeal features Million Pound Giveaway star

- Link: https://fundraising.co.uk/2008/07/06/clic-sargent039s-appeal-features-million-pound-giveaway-star/
- Published: 2008-07-06T13:00:52+01:00
- Author: Howard Lake

This year’s summer appeal by children’s cancer charity CLIC Sargent features 13 
year old Liam who has raised £152,000 following his treatment and recovery from 
cancer in his legs and lungs.

As well as undertaking a sponsored one-mile swim after he had two muscles removed
from his leg, Liam successfully pitched for funding to buy a new holiday caravan
for CLIC Sargent on ITV show the Million Pound Giveaway.

The new Summer Holiday Appeal, created by specialist brand response agency Tangible
Response, moves away from the charity’s traditional focus on nursing care. Instead
it highlights the charity’s position as the only children’s cancer organisation 
that offers all round care for children and their families – before, during and 
after treatment, even for a much needed holiday. 

## Advertisement

Liam’s words explain to supporters how important CLIC Sargent’s support has been
to him and his friends and family.  He points out that there are currently 118 families
on the holiday waiting list who also need the charity’s help. 

Paul Handley, Managing Director of Tangible Response, said: “The Summer Holiday 
Appeal delivers an emotive and very relevant message at a time when most families
are looking forward to their summer holidays.”

The campaign targets 28,000 segmented warm supporters including active cash and 
committed givers, and lapsed donors from the last six years. A variable cash ask
uses prompts based on the supporter’s previous giving history. 

James Spears, Head of Direct Marketing at CLIC Sargent, said: “It’s a really strong,
emotive appeal yet based on a rational decision making process.  This is the first
time we’ve worked with such a structured prompt strategy which will help us maximise
income and learning for later appeals.”

www.clicsargent.org.uk

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