# Christian Aid launches Ctrl.Alt.Shift online community for youth activists

- Link: https://fundraising.co.uk/2008/07/01/christian-aid-launches-ctrlaltshift-online-community-youth-activists/
- Published: 2008-07-01T11:42:09+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Ctrl_alt_shift_1214912514.gif)

International development agency Christian Aid has created Ctrl.Alt.Shift, a global
online community to help young people get engaged in global development issues.

Research for the charity confirmed that the vast majority (85%) of British young
people are keen to understand and get involved in these issues, but did not know
how to effect change.

One in four 18-25 year olds spoken to agreed that traditional methods of charity
engagement do not feel appropriate for them. A further 48% agreed that they would
be more inclined to get on board with charity activity if the call to action felt
more accessible, relevant to their lives or involved doing something they actually
enjoyed.

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Ctrl.Alt.Shift is an experiment designed to harness this energy and “create a global
community of proactive, outspoken agitators seeking change,” a social networking
site for young charity supporters.

Users can learn about issues, sign up for petitions, upload their own content and
involve themselves in action groups. They can come up with their own ideas for action
by generating content, campaigns, sharing ideas and inspiring each other. They can
also get involved in fundraising.

Katrin Owusu, Head of Youth Marketing and Innovations at Christian Aid, said: “The
key mission of Ctrl.Alt.Shift is to bring about the democratisation of Charity, 
by being the first ‘consumer generated’ charity brand. Using concepts of co-creation,
the project will act as a vehicle for people to connect and take action by creating
content and campaigns, sharing ideas and inspiring each other”.

The Ctrl.Alt.Shift initiative will include partnerships with cultural institutions,
projects with higher and further education in the arena of music and film, digital
social networking and a youth focused magazine.

The project will also see the release of a new magazine, edited by youth culture
journalist Chantelle Fiddy, and former editor of Sleazenation, Neil Boorman. The
publication tackles some issues such as HIV, prostitution, slave labour, and conflict“
in a way that is both relevant and arresting for young people”.

Christian Aid compiled research by YouGov, Ramp and LOVE, based on a sample size
of over 2,000 18-25 year olds from across the UK from July 2007 to June 2008.

www.ctrlaltshift.co.uk

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