# What the books don't tell you – sorting myth from reality in major donor fundraising

- Link: https://fundraising.co.uk/2008/06/26/what-books-don039t-tell-you-sorting-myth-reality-major-donor-fundraising/
- Published: 2008-06-26T11:30:23+01:00
- Author: Howard Lake

The UK’s leading not-for-profit consultancy and training provider, The Management
Centre (‘=mc’), will unveil the real truths behind successful major donor fundraising
on 8th July 2008, at this year’s National Convention. Developed through extensive
experience and research among the UK’s top major donor fundraising professionals,
Angela Cluff – Deputy Director & Principal Fundraising Consultant at The Management
Centre and former Deputy Director of Appeals at the NSPCC – will highlight the top
5 myths and identify what really works in securing major gifts.

Angela Cluff, Deputy Director & Principal Fundraising Consultant at The Management
Centre, says: “The potential for major giving in the UK is immense. But few fundraising
organisations are securing the high level gifts that they are capable of. To truly
succeed major donor fundraisers need to challenge conventional thinking and apply
new learning from the donor marketplace.”

**SESSION DETAILS**

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Title: Dispelling the myths – the truth about what really works in major donor fundraising

Date: Tuesday 8th July, 9.30am

Venue: National Convention 2008, Hilton London Metropole, London W2 1JU

The Management Centre is presenting a further 6 sessions at National Convention 
2008. Delegates that attend 3 or more sessions will be eligible for a £50 voucher
towards future =mc training.

Get a taste of The Management Centre’s top tips and tools online at: www.managementcentre.
co.uk/knowledgebase.

– ENDS –

News story submitted by Lucinda Frostick, Communications Consultant, on behalf of
The Management Centre.

MEDIA ENQUIRIES

For further information, please contact Moi Tu on 020 7978 1516 or email m.**@*****************
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**NOTES TO EDITORS**

1. The Management Centre

The Management Centre (=mc) is the UK’s leading training and consultancy provider
working exclusively with not-for-profit organisations. Its customers include Amnesty
International, Cancer Research UK, RNLI, Fairtrade Foundation, Concern Worldwide,
and Bury Metropolitan Borough Council.

2. Angela Cluff

Angela is Deputy Director & Principal Fundraising Consultant of =mc. She is an internationally
regarded expert with 10 years experience in major gift fundraising and strategy,
having worked on studies and campaigns for UNICEF, Save the Children Allliance, 
NSPCC, The Scout Association and many others.

3. National Convention

National Convention is the largest event for fundraisers outside the US, an annual
three-day conference run by the Institute of Fundraising – the professional body
for UK fundraising. National Convention 2008 takes place from 7-9 July 2008 at the
Hilton London Metropole, Edgware Road.

4. The Management Centre Sessions at National Convention 2008:

– Achieving high-level results through leadership, Monday 7th July, 4.15pm, Julia
Bellingham, Fundraising & Management Training Consultant

– Building personal credibility in the ask, Tuesday 8th July, 9.30am, Bernard Ross,
Director and Julia Bellingham, Management Training Consultant

– Dispelling the myths – the truth about what really works in major donor fundraising,
Tuesday 8th July, 9.30am, Angela Cluff, Principal Fundraising Consultant

– The innovation challenge – how to move beyond ‘nice’ ideas, Tuesday 8th July, 
11.15am, Bernard Ross, Director

– Driving change – why don’t they all stand up and cheer?, Tuesday 8th July, 11.15am,
Judy Beard, Principal Management Consultant

– Major gifts – do less, raise more! Wednesday 9th July, 9.30am, Ann-Marie Kelly,
Fundraising Consultant with Andy Taylor, Director of Fundraising & Marketing, Action
for Blind People

– 5 ways to make a powerful case for support

Wednesday 9th July, 11.15am, Bernard Ross, Director with Tim Hunter, Deputy Director
of Fundraising, NSPCC

 * **[Smart and Caring : A Donor's Guide to Major Gifting](https://fundraising.co.uk/2008/06/30/amazon-161/)**(
   30 June 2008)
 * **[Winning Words: A Volunteer's Guide to Asking for Major Gifts](https://fundraising.co.uk/2008/06/30/amazon-171/)**(
   30 June 2008)
 * **[The Art of Asking: How to Solicit Philanthropic Gifts](https://fundraising.co.uk/2008/06/30/amazon-172/)**(
   30 June 2008)