# Co-operative Bank's charity programme wins marketing award

- Link: https://fundraising.co.uk/2008/06/23/cooperative-bank039s-charity-programme-wins-marketing-award/
- Published: 2008-06-23T14:28:06+01:00
- Author: Howard Lake

The Co-operative Bank’s charity and campaigning scheme ‘Customers Who Care’ has 
won an award at the Marketing Society’s Awards for Excellence.

Customers Who Care won first place in the Cause

Related Marketing category for its two-year Combating Climate Change campaign, in
partnership with [Friends of the Earth](http://www.thebigask.com). The awards recognise
inspiring marketing best practice and the contribution made to the success of business.

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The campaign called on the Government to introduce more ambitious targets in the
Climate Change Bill to reduce the UK’s carbon dioxide emissions. It saw more than
22,000 customers write a letter or e-mail to their MP and resulted in every single
MP being lobbied by a Co-operative Bank customer.

The campaign included a month-long national advertising campaign in both press and
online media, supported by communications with Bank customers and staff, and in-
branch marketing.

Melanie Phillips, Campaigns Manager at The Co-operative Bank, said: “The Customers
Who Care scheme is important because it gives our customers a say on issues they
feel strongly about and provides a voice to help bring about positive change”.

The Co-operative Bank’s Customers Who Care initiative was launched in 1994, and 
has successfully campaigned on a wide range of issues relating to the Bank’s Ethical
Policy, from a ban on land mines, to safer chemicals and

trade justice.

For every £100 spent by customers on Co-operative Bank credit and debit cards, 1.25p
is donated to the Customers Who Care campaign fund. Through the scheme the Bank 
has donated more than £4 million to over 80 charities and organisations.

The Bank’s latest Customers Who Care campaign marks the 60th Anniversary of the 
Universal Declaration of Human Rights, and it is working in partnership with Amnesty
International to raise awareness and call for action on human

rights issues.

Pampers and UNICEF were the runners-up in the CSR category of the awards. The Give
a Few Bob campaign by Give a few Bob by the Prostate Cancer Research Foundation 
won the not-for-profit category award.

www.co-operativebank.co.uk/cwc

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