# Sir Adrian Cadbury and Jon Snow endorse The Big Give

- Link: https://fundraising.co.uk/2008/06/20/sir-adrian-cadbury-and-jon-snow-endorse-big-give/
- Published: 2008-06-20T15:52:18+01:00
- Author: Howard Lake

**Sir Adrian Cadbury and Jon Snow are the latest high-profile names to support the
major gift website The Big Give.**

Cadbury, former chair of Cadbury Schweppes, and Snow, the Channel 4 journalist, 
have joined thirty eminent philanthropists in endorsing

theBigGive.org.uk as a tool to help wealthy donors to find charitable projects in
their area of interest. The site lets charities list fundraising projects that seek
from £5,000 to £10 million.

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Other high-profile names to pledge support include Martha Lane-Fox, founder of lastminute.
com; Frank Field, Labour MP; and Michael Spencer, CEO of ICAP.

Feedback to The Big Give suggests that the site has struck a chord with major donors
because of the anonymity it provides as well as the wide variety of projects available
to browse.

Recent changes to the site, launched in October 2007, include an enhanced search
function that allows donors to shortlist projects by keyword and also search through
the 4,400 charities on the site. These charities are currently listing 3,650 projects
seeking a total of £1.5 billion.

Alec Reed CBE, founder of the site and himself an active philanthropist said: “We
want to make The Big Give the first step for any donor looking to give intelligently.
Our thirty-strong Board of Philanthropists helps us tailor the site

to let donors find new charities and projects more effectively.”

www.thebiggive.org.uk/our_supporters.php