# Experts to give free marketing advice

- Link: https://fundraising.co.uk/2008/06/18/experts-give-free-marketing-advice/
- Published: 2008-06-18T08:35:24+01:00
- Author: Howard Lake

A new corporate social responsibility (CSR) programme called Marketing for Change
is offering charities in Ireland free marketing expertise. Launched last week by
Alternatives Marketing Talent House, marketers will volunteer their skills and experience
to nominated charities for an agreed period.

Projects include assisting charities in how they are perceived by the public and
the media, helping to launch fundraising or awareness campaigns, informing advertising
and PR and helping to encourage volunteers to join.

Alternatives has selected 16 charities, including Child Fund Alliance, the Hope 
Foundation and World Vision Ireland, with over 30 projects signed up to the programme.

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“It’s a win-win-win. For the charities, they gain access to experienced marketers
free of charge. For the volunteers, they will be able to provide high impact marketing
contributions in an easy and flexible way,” said Aldagh McDonogh, programme director
for the initiative.

“In a nutshell, these companies hire in the best marketing talent for a dedicated
period of time to complete a particular task which requires a skill that they don’t
currently have in their business.

“Instead of simply writing a cheque for a worthy cause our new programme is about
investing yourself directly through your time and expertise in charities that really
benefit from your input.”

www.alternatives.ie/marketingforchange

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