# WaterAid appoints two new agencies

- Link: https://fundraising.co.uk/2008/06/13/wateraid-appoints-two-new-agencies/
- Published: 2008-06-13T11:40:06+01:00
- Author: Howard Lake

After a lengthy review, WaterAid has appointed charity specialist Whitewater and
media agency Mike Colling and Company to jointly manage its direct marketing account.

The charity has worked with a number of agencies over the last few years but now
wants to develop a ‘real partnership’ with agencies. Individual supporter fundraising
manager at WaterAid Angharad McKenzie said:

> “We wanted to establish an agency-client relationship where everyone on the team
> would be truly committed to our vision and to delivering the very best strategies
> and campaigns to help us meet it.”
> 
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> 
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MD of [Whitewater](http://www.whitewater.biz) Steve Andrews said:

> “WaterAid are hugely ambitious so it’s a real privilege to have been chosen to
> work with them. Exciting too as they’re lovely people with a great cause.”

[WaterAid](http://www.wateraid.org) has worked with MC&C for three years on the 
planning and buying of DRTV airtime.

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