# New donors to African charities list from EDM

- Link: https://fundraising.co.uk/2008/06/09/new-donors-african-charities-list-edm/
- Published: 2008-06-09T10:55:49+01:00
- Author: Howard Lake

**EDM Media has launched a new list of 26,753 active donors to African charities
for rental. Created from the pooled donor databases of a number of charities that
work with African causes to improve life and conditions for communities and children,
the list consists of donors who have been recruited through direct mail and have
recently made a donation to one or several of the pool’s charities with an average
gift value of £9.**

Profiling shows that donors are predominantly female (67%), retired 60+ and interested
in religion. They are regular mail order buyers.

EDM Media say that Donors To African Charities is “an ideal list for reaching charity
minded older individuals and will work for charity appeals, raffles products and
charity mail order gift catalogues”.

## Advertisement

The list is MPS screened. Selections can be made on recency, gender and geography,
and there is a minimum order of 5,000 names.

Base rental costs are £120 per thousand.

www.edmmedia.co.uk/lists

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