# Call for entries for international charity DRTV award

- Link: https://fundraising.co.uk/2008/06/05/call-entries-international-charity-drtv-award/
- Published: 2008-06-05T12:28:55+01:00
- Author: Howard Lake

**Following its success last year, international capacity building charity the Resource
Alliance and creative agency WWAV Rapp Collins are once again running an international
direct response fundraising TV award.**

Entries are now open for the 2008 Gold Star Award for Excellence in Fundraising 
DRTV. The winner will be voted on by delegates at the International Fundraising 
Congress (IFC) in Holland in October.

The winner in last year’s inaugural awards was the Dutch children’s charity SOS 
Kinderdorpen, which beat off challenges from British, American and Mexican NGOs.

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The process will be the same as last year, with delegates voting for their preferred
advert form a shortlist of six drawn up by a panel of expert judges from the fundraising
sector.

The closing date for applications is 31 August 2008 and the shortlisting process
will take place on 9 September.

Ian Haworth, WWAV Rapp Collins’ global chief creative officer, said: “WWAV was a
pioneer of charity DRTV so working with the Resource Alliance for this award is 
a natural fit for us because what we helped start has now spread throughout across
the globe”.

However, although last year saw a very high standard of entries, Haworth said that“
we hope to see an improvement in is the quality of the ask. Last year, the shortlisting
panel had to eliminate a couple of entries because they did not make an effective
ask and one advert didn’t actually make an ask at all.”

To be eligible, a DRTV ad must have aired since May 2007.

Shortlisted candidates will receive a discount for the 2008 congress, while the 
winner will receive the Gold Star Trophy and a free place at the 2009 IFC.

The 28th International Fundraising Congress takes place from 14 to 17 October 2008
at Leeuwenhorst in the Netherlands.

www.resource-alliance.org/drtv

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