# National Trust launches Roman heritage appeal

- Link: https://fundraising.co.uk/2008/06/02/national-trust-launches-roman-heritage-appeal/
- Published: 2008-06-02T09:47:09+01:00
- Author: Howard Lake

**The National Trust is launching a direct mail fundraising appeal to preserve iconic
Roman sites in urgent need of conservation and repair, and to fund new archaeological
investigations that will deepen understanding of the Romans’ time in Britain.**

The National Trust’s Roman Britain Appeal aims to raise £400,000. Managed by direct
marketing agency [DMS](http://www.directmarketing.co.uk), the appeal began on 30
May, and will be followed by a ‘What the Romans did for us’ educational leaflet 
door-drop in August.

## Advertisement

![Tony Robinson on National Trust mailing](https://www.fundraising.co.uk/files/u11/
tony_robinson_and_romans.jpg "Tony Robinson on National Trust mailing")

TV presenter Tony Robinson, well-known for presenting archaeology programmes, is
the signatory to the mailed letter and the leaflet drop. Both will be sent out to
The National Trust’s existing donors, and members of the public, who either have
an interest in history or live within proximity to the sites to make a donation 
that help keep Roman Britain alive.

"We want to engage the readers by getting them to imagine life in Roman Britain 
and linking this to how the Romans are still relevant today", said Louise McRae,
Head of Direct Fundraising at the National Trust. “With Tony Robinson supporting
the campaign, we think it will have resonance both with our supporters, and help
to engage a new audience."

Jane Moore, Account Director at DMS, said: "This campaign is different from previous
campaigns as it is ‘themed’ across a number of properties, as opposed to a property
specific campaign, or a countryside or coastline campaign."

www.nationaltrust.org.uk/romanbritain

 * **[Maggie’s Centres to test cold calling for new monthly donors](https://fundraising.co.uk/2008/06/02/maggies-centres-test-cold-calling-new-monthly-donors/)**(
   2 June 2008)
 * **[Telefacing – could it work for you?](https://fundraising.co.uk/2008/06/05/telefacing-could-it-work-you/)**(
   5 June 2008)
 * **[New donors to African charities list from EDM](https://fundraising.co.uk/2008/06/09/new-donors-african-charities-list-edm/)**(
   9 June 2008)