# Woodland Trust and Dorothy Perkins' fourth collection

- Link: https://fundraising.co.uk/2008/05/29/woodland-trust-and-dorothy-perkins039-fourth-collection/
- Published: 2008-05-29T14:14:02+01:00
- Author: Howard Lake

Woodland Trust launches its fourth collection with fashion retailer Dorothy Perkins
after partnership brings in record income for the charity

Next month the Woodland Trust launches a new organic clothing range with Dorothy
Perkins, 12 months after the first collection launched and following last year’s
successful collaboration which generated record income for the charity from one 
company in a year.

The Trust embarked on the partnership in May 2007 with hopes of raising £200,000
to plant 40,000 trees. But the partnership proved so successful with customers, 
media and Dorothy Perkins store and head office staff alike that Summer and Winter
collections followed, generating an overall total of £500,000.

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These funds enabled the Woodland Trust to plant 100,000 trees throughout the UK.

Nikola Smith, corporate fundraiser at the Woodland Trust, said: “We’re delighted
to be moving into a second year with Dorothy Perkins. As well as the partnership
exceeding all expectations financially, we’ve benefitted from the exposure to millions
of young women who we traditionally find hard to reach. Dorothy Perkins has given
us every opportunity to target their consumers, including window displays in 600
stores and a campaign microsite at dorothyperkins.com. It’s also helping us to target
a younger generation of celebs who have loved the t-shirts and worn them proudly
on TV and in the press.”

The Summer 08 collection launches in over 300 Dorothy Perkins stores nationwide 
and online at dorothyperkins.com from early June and includes wellington boots (
£20), hooded tops ( £25), t-shirts (£16), camisoles (£14), flip-flops (£6), shopper
bags (£8) and a charm bracelet (£11).

£5 from every t-shirt, camisole, hooded top, wellington boots, bracelet and £1.50
from the shopper bags and flip-flops will be donated to the Trust and £5 plants 
a tree.

The Woodland Trust’s corporate fundraising team hit record income last year of more
than £2.5m, and that was due in no small part to its partnership with Dorothy Perkins.

ends

For media enquiries contact: Press officers Natalie Clark or Alex Claydon on 01476
581112, email: na**********@****************rg.uk or al*********@****************
rg.uk

IMAGES: Jpegs of the new collection can be downloaded from the Dorothy Perkins’ 
section at prshots.com. Alternatively, please contact Melissa Collins at the Dorothy
Perkins Press Office on me*************@*************co.uk or 020 7291 2405.

The Woodland Trust: The Woodland Trust is the UK’s leading woodland conservation
charity. It has 300,000 members and supporters. The Trust has four key aims: i) 
No further loss of ancient woodland; ii) Restoring and improving the biodiversity
of woods; iii) Increasing new native woodland; iv) Increasing people’s understanding
and enjoyment of woodland.

Established in 1972, the Woodland Trust now has over 1,000 sites in its care covering
approximately 20,000 hectares (50,000 acres). Access to its sites is free. Further
news can be found at www.woodland-trust.org.uk

The Woodland Trust is a charity registered in England (No. 294344) and in Scotland(
No. SC038885).

A non-profit making company limited by guarantee.

Registered in England No. 1982873.

Registered Office: Autumn Park, Grantham, Lincolnshire, NG31 6LL.

http://www.woodlandtrust.org.uk

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