# First pan-European fundraising benchmarking survey begins

- Link: https://fundraising.co.uk/2008/05/22/first-paneuropean-fundraising-benchmarking-survey-begins/
- Published: 2008-05-22T16:24:06+01:00
- Author: Howard Lake

**Blackbaud Europe and the Resource Alliance are launching the first survey to explore
the state of fundraising in Europe.**

Blackbaud has conducted its annual State of the Nonprofit Industry (SONI) survey
in the United States since 2003 and in the Asia Pacific region since 2005. It was
[extended to the UK last year](http://www.blackbaud.co.uk/resources/soni/soni.aspx).
This year, in partnership with The Resource Alliance, Blackbaud Europe will extend
it to France, the Netherlands, Germany, and Switzerland in multiple languages.

“The SONI survey is a great resource that brings value to all who participate,” 
said Andrew Mosawi, Blackbaud’s vice president of international business development.“
By extending the survey to Europe, we hope to identify specific trends facing the
sector that will help empower fundraisers to better serve their organisations.”

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The survey will focus on four key areas facing non-profits: general operations; 
fundraising; technology/Internet usage; and accountability and stewardship.

Respondents will be asked to share information on:

• The top three fundraising methods for their organisations

• The percentage increase or decrease of income delivered through each fundraising
method they expect to experience in the next 12 months

• The methods they most commonly use to communicate with donors

• If they have seen an increase in donors asking for information about how their
donation is being used.

Simon Collings, the Resource Alliance’s chief executive officer, is looking forward
to developing “a source of rich information about trends in attitudes and fundraising
practice across a range of countries”.

He said: “This survey is about getting insights into how fundraisers in a number
of European countries are thinking.

“It is enormously useful if you are a fundraiser to be able to compare your own 
judgements about where best to invest with those of your peers. It is also useful
to be able to gauge how far the challenges you face, for instance in terms of IT
systems, are typical of your sector”.

The SONI survey launched in the United Kingdom today. Participating continental 
European counties will follow in June.

The results will be presented at the 28th International Fundraising Congress, which
takes place from 14 to 17 October 2008 at Leeuwenhorst in the Netherlands.

Those participating in the survey will be entered into a prize draw to win a Dell
laptop.

www.blackbaud.co.uk/SurveyRA

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