# Guide Dogs launches donor publication

- Link: https://fundraising.co.uk/2008/05/15/guide-dogs-launches-donor-publication/
- Published: 2008-05-15T14:23:04+01:00
- Author: Howard Lake

**The Guide Dogs for the Blind Association has started publishing ‘giving’, a bi-
annual publication that the charity plans will enhance relations with its donors.**

‘Giving’, which will provide behind the scenes information about the charity and
encourage further support, has been developed by direct-to-digital marketing agency
TDA as part of Guide Dogs’ ongoing direct marketing strategy. The purpose of the
magazine is to involve and engage supporters by telling them more about topics such
as puppy training and guide dog walking by volunteers.

“This publication is an ideal platform from which to introduce existing supporters
to new ways of giving, whether it’s through sponsoring a puppy or pledging a legacy,”
said Jamie Taylor, Senior Account Director at TDA. “We are currently exploring various
online and offline donor relations activity and we are sure that ‘giving’ will resonate
well with donors.”

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