# Occam launches new customer and prospect management tool

- Link: https://fundraising.co.uk/2008/05/14/occam-launches-new-customer-and-prospect-management-tool/
- Published: 2008-05-14T22:16:28+01:00
- Author: Howard Lake

**Marketing and business technology specialist Occam has launched Zebra, its new
customer and prospect management tool.**

It is being launched to six sectors through a variety of ‘breeds’ – Zebra Auto, 
Zebra Insurance, Zebra NFP and Zebra Travel & Leisure targeting respectively the
automotive, financial services, not-for-profit and leisure sectors.

Zebra Communications and Zebra Recruitment will deliver specific solutions for managing
customer communications across channels to drive loyalty, and managing large-scale
multichannel recruitment efficiently.

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Occam claims that a solution can be deployed in less than six weeks, leading to 
a “30% increase in targeting quality and 45% increase in campaign management efficiencies
compared to traditional methods”. It adds that “Zebra can be aligned to any existing
data management system, ensuring clients a seamless flow into its existing data 
and technology set-up”.

The software has been named Zebra because at first glance all zebras may look the
same, yet each individual has unique stripes, mirroring the way a database of customers
should be targeted.

www.occam-dm.com

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