# New funding advice service from Red Foundation

- Link: https://fundraising.co.uk/2008/05/09/new-funding-advice-service-red-foundation/
- Published: 2008-05-09T09:30:46+01:00
- Author: Howard Lake

**Social action development agency Red Foundation, has launched redreaders, a new
service to help third sector organisations to submit high quality funding applications.**

The service enables organisations to submit draft applications for statutory, trust,
and corporate funders to a team of experienced consultants who then give feedback
and direction to help the applicant ensure they have addressed the funder’s criteria
and provide suggestions on how best to communicate and ‘sell’ the project they are
applying to have funded.

The service is provided by phone and email with consultant ‘redreaders’ drawn from
a pool of former fundraisers, project managers and grant makers.

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It is priced on a fixed fee basis with a sliding scale according to different types
of applications, with discounted fees for smaller organisations.

Red Foundation’s managing director Jamie Thomas explained the need for the service.“
All too often funding applications fail,” he said, “not just because of competition
from other projects, but because the applicant misses the mark by not meeting the
funder’s criteria and guidelines.

“For many small to medium sized organisations, fundraising is undertaken by the 
director or a project manager, often with little or no support from other people.
Redreaders aims to provide a second pair of eyes along with friendly advice and 
expert guidance, and it’s amazing the difference this type of support can make, 
from pointing out the obvious to helping charities to be that bit more creative 
in their approach.”

The new service follows the success of Red Foundation’s support service for organisations
applying to the ‘vinvolved’ grant round from youth volunteering charity v last year,
where over 80% of applicants using Red’s service were successfully funded.

Thomas added: “Of course no service can guarantee success but we’re confident that
redreaders will be able to give third sector organisations the edge via a very affordable
and accessible service.”

www.redfoundation.org

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