# RSPB's DRTV campaign stresses global role of charity

- Link: https://fundraising.co.uk/2008/05/08/rspb039s-drtv-campaign-stresses-global-role-charity/
- Published: 2008-05-08T11:07:49+01:00
- Author: Howard Lake

The RSPB’s latest DRTV ad is the start of a ‘perception-changing’ campaign to communicate
the global role the charity undertakes to protect wildlife and habitats worldwide.

The commercials have been produced by the DTV Group from existing RSPB footage and
have a £3 a month ask. The title ‘A million voices for nature’ is a direct reference
to the charity’s million-strong membership.

## Advertisement

![RSPB video still - albatross](https://www.fundraising.co.uk/files/u11/rspb_albatross.
jpg "RSPB video still - albatross")

There are 90 and 60 second versions of the ads with a highly emotional message to
those interested in saving special places, the environment and wildlife conservation.

Using existing footage means that costs have been kept to a minimum and that it 
is flexible enough to create new versions and edits as audience response is measured
during the course of the campaign.

The ads will run from 12 May across Freeview and subscription TV channels in slots
between wildlife and nature programmes.

www.rspb.org.uk

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