# World Vision campaign to attract London sponsors

- Link: https://fundraising.co.uk/2008/05/01/world-vision-campaign-attract-london-sponsors/
- Published: 2008-05-01T17:17:05+01:00
- Author: Howard Lake

World Vision has run a two-week regional campaign to attract 2,000 new child sponsors
and raise awareness of its overseas work in London.

The ‘Sponsor a Child’ campaign, put together by Zed Media, was fronted by Archbishop
Desmond Tutu and encouraged Londoners to become regular sponsors helping children
in developing countries.

An integrated media approach saw three diferent outdoor advertising excecutions 
with cross-track projection on London Underground at Euston station, tube car panels
on all London tube lines and six-sheet posters at shopping malls including Brent
Cross.

## Advertisement

Additionally the campaign has run on ITV, C4 and Five, in regional papers, online
and on radio.

www.worldvision.org.uk

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