# New bespoke lead generation service from EDM Media

- Link: https://fundraising.co.uk/2008/04/28/new-bespoke-lead-generation-service-edm-media/
- Published: 2008-04-28T10:13:27+01:00
- Author: Howard Lake

**EDM Media UK has launched Nextday, a bespoke lead generation service that offers
pre-qualified, exclusive warm leads that are verified by telemarketing. The tool
is designed to help direct marketers at cut campaign wastage in donor recruitment.**

The UK launch at this week’s International Direct Marketing Fair at London’s Earls
Court 2 follows Nextday’s success in Europe with clients such as Greenpeace, Vodafone
and VISA.

John Eddolls, Director of EDM Projects UK, said: “The Nextday service provides the
charity with fresh new warm leads for their exclusive use – real people, that the
charity knows have confirmed interest in showing support either financially or for
an event, who have given their permission to be contacted by that organisation.”

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He added that Nextday differed from other lead generation services because it pre-
qualifies the data with the individual. “Nextday is different”, he said, “in sourcing
the initial prospect data via a variety of channels, such as face-to-face, email,
digital, and call centres with consumers having responded to a questionnaire or 
survey. Bespoke questions relevant for specific offers can be researched as a fast,
hotline lead service collected by face-to-face agents on PDA’s for instantaneous
uploads…

“We then go on to verify and qualify definite warm leads via our own follow-up telephone
verification, which provides a further opportunity to research bespoke questions
to provide quality assured contacts ready and waiting for your message.”

Nextday complements EDM Media’s other services such as EDM Projects, a bespoke recruitment
service that provides converted leads (customers that make a confirmed purchase)
on a risk free, pay-per-converted-lead basis; and Everyday Consumers, a database
source for rental data that collects new names on a daily basis via shopping centre
surveys across the UK.

www.edmmedia.co.uk/lists

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