# AICR postcard campaign pushes for prostate cancer testing on demand

- Link: https://fundraising.co.uk/2008/04/28/aicr-postcard-campaign-pushes-prostate-cancer-testing-demand/
- Published: 2008-04-28T12:39:50+01:00
- Author: Howard Lake

The Association for International Cancer Research (AICR) is launching a direct mail
campaign to encourage donors to sign a postcard which, when presented to government,
will urge them to change current NHS policy allowing prostate cancer testing on 
demand.

 ⌊AICR mailpack⌉ The mailing to over 26,000 current donors will take place on 30
April, and has been designed by direct marketing agency DMS. DMS will mail a bespoke
pack to the base of donors who support the Spotlight Appeal for prostate cancer 
research. The mailing will include five campaigning postcards asking donors to pass
the remaining slips to friends and family or make them available to others by displaying
them in their work place/social club. Alternatively, donors can respond to sign 
up to an e-petition and make an online donation though an AICR dedicated webpage.

The petition focuses on getting the PSA (Prostate Specific Antigen) test available
on demand to all men over 50 on the NHS. AICR’s objective is to get 10,000 signatures
in recognition of the 10,000 UK men who die each year from prostate cancer.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The charity has launched an e-petition at the Prime Minister’s Number 10 Website,
encouraging additional supporters to sign the e-petition, and then pass the campaign
onto friends and family to do the same.

Jane Moore, Account Director at DMS, said: "The main push of the pack is to acquire
signatures for the PSA campaign; however this is also an appeal to fund more vital
prostate cancer research."

The Spotlight Appeal has raised over £6 million through direct mailings since its
launch in 1998. Since then DMS have created a database of over 26,000 active donors
for AICR’s work against prostate cancer.

www.aicr.org.uk

 * **[World Vision campaign to attract London sponsors](https://fundraising.co.uk/2008/05/01/world-vision-campaign-attract-london-sponsors/)**(
   1 May 2008)
 * **[Online fundraising benchmarking study – how well is your email activity performing?](https://fundraising.co.uk/2008/05/01/online-fundraising-benchmarking-study-how-well-your-email-activity-performing/)**(
   1 May 2008)
 * **[RSPB's DRTV campaign stresses global role of charity](https://fundraising.co.uk/2008/05/08/rspb039s-drtv-campaign-stresses-global-role-charity/)**(
   8 May 2008)