# Oxfam chooses new strapline – Be Humankind

- Link: https://fundraising.co.uk/2008/04/18/oxfam-chooses-new-strapline-be-humankind/
- Published: 2008-04-18T12:48:33+01:00
- Author: Howard Lake

**Oxfam has introduced a new strapline to communicate its work and objectives – “
Be Humankind”.**

Part of a rebranding exercise, the strapline appears on the charity’s website, in
a new series of posters, and in a new 3d computer-animated TV advert which airs 
tonight for the first time on ITV at 19.45 during Coronation Street. The charity
emailed its supporters today to give them a preview of the new advert.

The concept behind ‘Be Humankind’ is a drive to call on all those people who don’t
think they can make a difference to world poverty to think again. “We’re determined
to turn heads and inspire more people to join us in overcoming poverty” the charity
told its supporters today.

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www.oxfam.org.uk

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