# Insight in Fundraising SIG to hold event on segmentation

- Link: https://fundraising.co.uk/2008/04/18/insight-fundraising-sig-hold-event-segmentation/
- Published: 2008-04-18T09:12:06+01:00
- Author: Howard Lake

**The next meeting of the Insight in Fundraising Special Interest Group (SIG) will
focus on segmentation in fundraising – how to do it and how to apply it.**

The event for the insight and fundraising analytics community will take place on
13 May from 14.00 – 17.00 at the Auditorium, Amnesty International, 17-25 New Inn
Yard, London EC2. The nearest Tube is Old Street.

The event will feature a mixture of theory and practice from skilled and experienced
speakers with cases drawn from Britain’s charities about their experiences and procedures
for segmentation for good or ill. There will be opportunities for audience questions
and interaction and the event will close with a panel session, and PDFs of speaker
presentations.

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John Sauvé-Rodd, Chair of the Insight in Fundraising SIG (30 mins), will begin with
a background and introduction to segmentation which he describes as “one of the 
greatest arts of marketing”.

Nigel Magson, Chair of Tangible Data (previously Talking Numbers) and Vice Chair
of the Insight SIG, will then present on ‘basic fundraising segmentation for the
smaller charity: how to make RFM variations really work hard and boost fundraising
performance’.

Scott Logie, Strategy Director, Occam Direct Marketing, will then cover ‘advanced
segmentation� How the big boys do it: examples of how to do, and how to apply advanced
segmentation’.

The concluding panel session featuring the above speakers will be hosted by Marc
Parry, Senior Data Analyst at tearfund.

There is a flat rate cost for all attendees of £15, which includes refreshments.

To book, register by emailing Insight.SIG+re**********@***il.com

 * **[What’s the collective noun for a group of bankers (and why didn’t we think of it sooner)?](https://fundraising.co.uk/2009/04/24/whats-collective-noun-group-bankers-and-why-didnt-we-think-it-sooner/)**(
   24 April 2009)
 * **[Why do so many segmentation projects fail to deliver the goods?](https://fundraising.co.uk/2009/11/17/why-do-so-many-segmentation-projects-fail-deliver-goods/)**(
   17 November 2009)
 * **[Audience Segmentation: how personalised can your fundraising get?](https://fundraising.co.uk/2012/11/01/audience-segmentation-how-personalised-can-your-fundraising-get/)**(
   1 November 2012)