# Burnett Works aims to boost The Big Toddle

- Link: https://fundraising.co.uk/2008/04/15/burnett-works-aims-boost-big-toddle/
- Published: 2008-04-15T14:42:23+01:00
- Author: Howard Lake

Children’s charity Barnardo’s is preparing to launch its 2008 Big Toddle fundraising
walk following a major strategic and creative review of the event by Burnett Works.

The agency was appointed last August to explore how the fundraising potential of
the event could be further developed.

Gillian Egan, account director at Burnett Works, commented, “With the target audience
for the Big Toddle already close to saturation point, we’ve focused on how to improve
the conversion rate of registrants and on increasing the average donation.”

## Advertisement

New, clearer positioning has been developed for the Big Toddle 2008 and a series
of creative elements produced which include concepts and copy for national and regional
press ads, bus shelter and online ads, welcome and loyalty mailing packs and a How-
to-Toddle pack. The new creative approach includes more child-facing materials including
a Big Toddle storybook that has been illustrated by well-known children’s illustrator
Ian Cunliffe.

ends

Notes to editors

Barnardo’s is one of the UK’s leading children’s charities and works directly with
over 115,000 children, young people and their families every year. The charity runs
394 vital projects across the UK, including counselling for children who have been
abused, fostering and adoption services, vocational training and disability inclusion
groups. In 2007 the Big Toddle raised over £1.4 million. For more information about
Barnardo’s and the Big Toddle 2008, visit www.barnardos.org.uk

Burnett Works is a full service marketing and communications agency working exclusively
in the not-for-profit sector. Its managing director is Jackie Fowler and current
clients include Cancer Research UK, Sightsavers International, UNHCR, Plan UK and
The Camphill Family. Visit www.burnett-works.com for more information on the agency’s
work.

For further media information and images:

Gillian Egan

Burnett Works

Telephone: 020 7841 3076

Email: gi*********@***********ks.com

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