# Morrisons bags two for one in charity of the year partnership

- Link: https://fundraising.co.uk/2008/04/10/morrisons-bags-two-one-charity-year-partnership/
- Published: 2008-04-10T13:58:15+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/Morrisons_1207835840.jpg)

Supermarket Morrisons has selected [ChildLine ](http://www.nspcc.org.uk)and Help
the Aged for their 2008 Charity of the Year partnership. The Protecting Generations
for Generations campaign aims to raise £1.5 million to help “two of the most vulnerable
groups in society”, children and older people.

[Morrisons](http://www.morrisons.co.uk) chose the charities following a vote by 
staff. The partnership will involve employee and customer fundraising, awareness
raising and staff volunteering.

Angus McIver, PR and Marketing Director at Morrisons said: “Our choice for Charity
of the Year has generated great sympathy from our colleagues. In addition to a wide
range of fundraising activity, we will be introducing many events and special products
to our stores over the coming months and we call on our generous customers to offer
the support in our aim to raise £1.5 million.”

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