# Grooms-Shaftesbury relaunches as Livability

- Link: https://fundraising.co.uk/2008/04/03/groomsshaftesbury-relaunches-livability/
- Published: 2008-04-03T09:21:57+01:00
- Author: Howard Lake

**Grooms-Shaftesbury, the charity formed from the merger of John Grooms and the 
Shaftesbury Society last year, has relaunched as [Livability](https://fundraising.co.uk/tag/livability/).**

Partner organisation John Grooms Housing Association will also change to Livability
Housing.

The changes come after a year of extensive research, planning and consultation with
supporters, staff and service users. Spencer du Bois has worked with the charity
to create a new visual identity and brand name and additional work to develop the
brand launch strategy and response activity has been developed by Tangible Response.

The new brand emphasises Livability’s work in providing high quality services in
care and education and as a leading provider of wheelchair accessible housing.

## Advertisement

This month also sees the launch of a major campaign featuring tube advertising, 
press, inserts and online marketing as well as DRTV and guerrilla marketing activities.

 * **[Livability appoints new director of fundraising and communications](https://fundraising.co.uk/2012/01/18/livability-appoints-new-director-fundraising-and-communications/)(
   18 January 2012)**
 * **[Livability launches its first branded campaign](https://fundraising.co.uk/2008/05/04/liveability-launches-first-branded-campaign/)(
   4 May 2008)**
 * **[AOL UK support John Grooms](https://fundraising.co.uk/2000/04/21/aol-uk-support-john-grooms/)(
   21 April 2000)**