# Whitewater launch new fundraising site for SolarAid

- Link: https://fundraising.co.uk/2008/03/18/whitewater-launch-new-fundraising-site-solaraid/
- Published: 2008-03-18T20:17:45+00:00
- Author: Howard Lake

Direct Marketing and fundraising specialists, Whitewater, have launched a radical
new fundraising website for an innovative new charity called SolarAid.

SolarAid is a new charity that has been set up to fight climate change and global
poverty. It achieves this by bringing clean, renewable solar power to the poorest
people in the world.

The website, designed and developed by Whitewater, puts donors and what they really
want at the heart of the site.

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The website enables donors to contribute to a specific project, and allows them 
to talk directly with the charity and people in the field. Through blogs and videos,
they will be able to see exactly how their money is being spent and the difference
they are making. This is a website that gives donors choice and control over their
gifts, making them a real partner in the work, bringing them closer to SolarAid.

To see the great work SolarAid does, visit www.solar-aid.org

SolarAid Director Nick Sireau said: ‘SolarAid’s new website puts our donors directly
in touch with our programmes, giving them unprecedented access to what is happening
on the ground. Thanks to Whitewater’s ground-breaking approach to digital marketing,
we hope to pioneer a new form of fundraising that will change the way charities 
relate to their donors and beneficiaries.’

Steve Andrews, Managing Director of Whitewater said: “Solaraid’s website has raised
the bar for how to put the donor at the heart of the charity’s strategy; and how
to put digital media at the heart of the fundraising strategy. We expect Solaraid
to be one of the great charity success stories of the next decade.”

**Editor’s notes**

SolarAid – SolarAid is a new charity in the UK that is working towards bringing 
clean, renewable power to the poorest in the world. For more please contact: Nick
Sireau on 0845 094 3728 Or visit the website at www.solar-aid.org

Whitewater is an award winning direct marketing and fundraising agency. Our clients
include: NSPCC, MS Society, The Brooke, RSPCA, RNLI, and the Whale and Dolphin Conservation
Society. For further information please contact:

Steve Andrews, Managing Director. Telephone: 020 7336 9700. Email: st***@********
er.biz

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