# PURE to handle Concern Worldwide's donor development calling

- Link: https://fundraising.co.uk/2008/03/17/pure-handle-concern-worldwide039s-donor-development-calling/
- Published: 2008-03-17T11:10:37+00:00
- Author: Howard Lake

**Concern Worldwide has selected creative telephone fundraising agency, PURE, to
carry out its donor development calling. PURE will begin by contacting a selection
of the charity’s regular givers and ask them to increase the value of their donations.**

The main creative ‘hook’ for the telephone calls will be a focus Concern Worldwide’s
holistic approach to international development.

Jon Eserin, PURE’s Strategy and Development Director said: “Many of PURE’s fundraisers
are extremely passionate about the issues surrounding Concern’s work. I am confident
that this will translate into a successful long term working relationship between
PURE and Concern.”

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PURE works with over 60 clients including Marie Curie Cancer Care, the Royal British
Legion, Greenpeace and the World Society for the Protection of Animals.

www.pure-ltd.co.uk

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