# Why give to charity when you can drink PG tips instead?

- Link: https://fundraising.co.uk/2008/03/14/why-give-charity-when-you-can-drink-pg-tips-instead/
- Published: 2008-03-14T20:39:12+00:00
- Author: Howard Lake

Unlike Sainsbury’s borrowing of charities’ fundraising messages, which implied that
you could do you bit by buying their free range eggs (see my earlier post – Why 
give to charity when you can shop at Sainsbury’s instead?), PG Tips’ latest advert
goes a lot further by stating explicitly that you can “do your bit” simply by drinking
their tea.

PG’s public faces of Al (Johnny Vegas) and Monkey are drinking tea in their kitchen
discussing how PG has joined the Rainforest Alliance certification programme. Monkey
explains how it will “help the people who pick the tea earn a decent living, have
good conditions, and medical care.” (See www.pgtips.co.uk/sustainability/ for more
details on how Rainforest Alliance will certify plantations by 2010 from where PG
Tips buy their tea, and www.rainforest-alliance.org/programs/agriculture/certified-
crops/tea.html for details on Rainforest Alliance’s certification programme.)

Al, however, is perplexed about how the public fit into to this.

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Al: How do we do out bit?

Monkey: Keep drinking the delicious brew

Al: That’s it?

Monkey: Yes

Al (sips tea): I’ve just done a little bit

Al (takes another sip): And another.

Al (third sip): Easy, too easy.

Yes, isn’t it just?

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