# EDM Media launches three new lists

- Link: https://fundraising.co.uk/2008/03/02/edm-media-launches-three-new-lists/
- Published: 2008-03-02T10:16:09+00:00
- Author: Howard Lake

**List company EDM Media has launched three new mailing lists that are relevant 
for charity fundraisers – data from The Guideposts Trust, Hopegivers International,
and the Sweepstake file.**

Mental health charity Guideposts Trust runs an ongoing monthly direct mail programme.
The new data being released for rental for the first time is 8,000 names that have
responded specifically to monthly survey mailings. Names are 60% female, 39% male,
predominantly aged 60+ with 54% retired. Known hobbies include knitting, gardening,
puzzles, reading and stamp/coin collecting.

Hopegivers International’s list consists of 4,591 active donors who have been recruited
by direct mail and given generously to the charity. It is likely to grow significantly
in forthcoming months.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The list will perform exceptionally well for direct mail campaigns, for mail order
catalogues and charity mailers targeting the over 50s market. Previously only available
on a swap basis, the data “is ideal for tests and is responding well to third world
charity offers”.

Profiling and data analysis shows that these individuals tend to support a wide 
range of charitable causes, particularly Christian and third world causes.

The Sweepstake File consists of 45,000 names that have entered instant cash prize
draws, inserted into various mailings, with a chance to win £10,000. The prize draws
are run on behalf of a number of charities including medical charities for sick 
children and animal related causes. The responders have not donated to the charities
concerned, but did enter the free prize draw.

EDM Media say that “this new list is ideal for sweepstake and incentivised mail 
order offers, as well as raffle and competition mailers”.

There is a gender split of 58% female to 42% male, they tend to be over 45 years
old and they respond particularly well to direct mail offers. The Sweepstake File
is MPS screened.

www.edmmedia.co.uk

 * **[What do your donors prefer?](https://fundraising.co.uk/2008/03/12/what-do-your-donors-prefer/)**(
   12 March 2008)
 * **[Army Benevolent Fund to be "the soldiers' charity"](https://fundraising.co.uk/2008/03/27/army-benevolent-fund-be-quotthe-soldiers039-charityquot/)**(
   27 March 2008)
 * **[The Complete Guide to Writing Successful Fundraising Letters for Your Nonprofit Organization: With Companion CD-ROM](https://fundraising.co.uk/2008/03/28/amazon-97/)**(
   28 March 2008)