# An ROI calculator for social network campaigns

- Link: https://fundraising.co.uk/2008/02/29/roi-calculator-social-network-campaigns/
- Published: 2008-02-29T15:09:14+00:00
- Author: Howard Lake

You know that Facebook and other social networking sites look a likely source of
new donors and a good way to communicate with existing supporters. But can you justify
the time spent building up your presence there?

Now (or rather since July 2007 when it was first published) charities have a free
tool to help them do just that. Justin Perkins Social Network ROI Calculator helps
you “calculate an estimate of cost and return on investment for the recruitment 
and fundraising efforts of your staff in social networking sites like Facebook or
MySpace”.

Describing it as “like an online mortgage calculator”, you enter your assumptions
in the clearly labelled yellow fields, and then click ‘update’ for the results.

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The tool was published on Frogloop, the nonprofit communications and marketing blog
at US online environmental community site Care2.com.

www.frogloop.com/social-network-calculator

 * **[More thoughts on Community Fundraising 2.0](https://fundraising.co.uk/2008/04/08/more-thoughts-community-fundraising-20/)**(
   8 April 2008)
 * **[Are social network users older than you think?](https://fundraising.co.uk/2008/04/08/are-social-network-users-older-you-think/)**(
   8 April 2008)
 * **['Must read' free Ofcom report on social networking](https://fundraising.co.uk/2008/04/08/039must-read039-free-ofcom-report-social-networking/)**(
   8 April 2008)