# Barack Obama raises £7 million in two weeks from donations of $3,000 or less…

- Link: https://fundraising.co.uk/2008/02/29/barack-obama-raises-7m-two-weeks-donations-3000-or-less/
- Published: 2008-02-29T14:05:15+00:00
- Author: Howard Lake

This speaks of the power not just of a presidential candidate but a combination 
of that and the celebrity factor. Of course, any presidential candidate will attract
donations from those who seek influence or to back certain views, but if that was
the only factor Hilary would be doing as well financially.

No, what we have here is the essence of celebrity culture. Touching the hem of greatness,
hanging out with or celebrity socialising, even at a very respectful distance, comes
at a price, and that is the political or charity donation. For us, this is a major
donor fundraising tool and the lesson is not to look down on celebrity involvement
or sneer at celebrity patrons, but to understand the crucial difference they can
make to our fundraising.

It is unlikely is it not, that we should find everything in one person like some
do in Barack; but I think that combining say, that eloquent CEO with the glamour
of a celebrity can transform our events and make our lives a lot more fun.

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