# Delegates to Learn Commercial Marketing Concepts can be Adapted to suit Voluntary Organisations

- Link: https://fundraising.co.uk/2008/02/27/delegates-learn-commercial-marketing-concepts-can-be-adapted-suit-voluntary-organisations/
- Published: 2008-02-27T09:42:11+00:00
- Author: Howard Lake

**The latest commercial marketing trends can help event fundraisers increase attendance
to their events, according to Professor Ian Bruce, Founder and Director of the Centre
for Charity Effectiveness at London City University’s Cass Business School. **

The session will be part of the Institute of Fundraising’s forthcoming Event Fundraising
conference, which is to be held on Thursday 15 May 2008 at the Royal Over-Seas League,
London, SW1.

When it comes to event fundraising, the charity sector has much to learn from the
commercial world and delegates will learn from Professor Bruce’s keynote address
that even tight budgets can enable successful event promotion.
Institute Organisational
member RNLI’s Regional Events Manager Tamsin Davies will also propose that events
fundraisers ‘run it their own way’ when it comes to sporting events. In house fundraising
teams can set up their own running events, mobilising a team of event volunteers
and putting together a successful campaign to recruit runners.

## Advertisement

Being the third largest in the UK, Macmillan Cancer Support’s World’s Biggest Coffee
Morning, is a prime example of a high profile and very successul fundraising event.
Originally a regional event, it has grown steadily through taking a long-term approach
to event success, and using effective communications and publicity techniques.

Kirsty Thomson, Head of Events, Institute of Fundraising says:

“Effective and innovative event fundraising is an essential way for charities to
recruit supporters and generate income. It is key that fundraisers are aware of 
the latest innovations and developments in events fundraising and have the confidence
to develop innovative and exciting concepts, and this event will provide the necessary
tools.”

The comprehensive programme includes presentations from Organisational members Macmillan
Cancer Support and RNLI, and other organisations including London City University’s
Cass Business School, Crisis, Helen Rollason Heal Cancer Charity, Make-A-Wish Foundation
and Guide Dogs.
**EVENT DETAILS – ONE-DAY CONFERENCE**Title: Inspiring Innovation:
Bright Ideas for Event FundraisingDate: Thursday 15 May 2008Venue: Royal Over-Seas
League, London, SW1Cost: £175 for Institute Individual members, £225 for charities,
£275 for commercial organisationsFurther information: Visit www.institute-of-fundraising.
org.uk/events or call 0845 337 2734-ENDS-For media queries:Diana Mackie Tel: 020
7840 1027Institute of Fundraising Email: pr***@**************************rg.uk

**NOTES TO EDITORS**

1. Institute of Fundraising (www.institute-of-fundraising.org.uk) mission is to 
support fundraisers, through leadership, representation, standards setting and education,
to deliver excellent fundraising. Members are supported through training, networking,
the dissemination of best practice and representation on issues that affect the 
fundraising environment. The Institute of Fundraising is the largest individual 
representative body in the voluntary sector with 4500 Individual members and 280
Organisational members.

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