# Acxiom to help profile RNLI's donors

- Link: https://fundraising.co.uk/2008/02/26/acxiom-help-profile-rnli039s-donors/
- Published: 2008-02-26T14:06:09+00:00
- Author: Howard Lake

The Royal National Lifeboat Institution (RNLI) has engaged data provider Acxiom 
to help it enhance its donor profiling in order to improve the relevance of its 
supporter communications.

[Acxiom ](http://www.acxiom.co.uk) will provide lifestyle, demographic and geo-demographic
information. By matching their existing data to Acxiom’s InfoBase Lifestyle Universe
database, the RNLI will analyse and segment donor profiles.

John Turner of the RNLI said: “The breadth and depth of Acxiom’s database and profiling
technology will help us enhance our knowledge of our supporters, leaving us better
placed to deliver more timely, relevant and targeted messaging.”

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www.rnli.org.uk

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